03.23.11

Seychelles to participate in Vanilla Islands promotion in Germany

Posted in International relations, Tourism industry at 1:53 pm by Robert Klien

Tourism board heads from Seychelles, Mauritius, La Réunion and Madagascar have held a meeting with German tour operators in order to discuss the concept of the Vanilla Islands.

The Vanilla Islands is an affiliation of Seychelles, Mauritius, La Réunion and Madagascar in the Indian Ocean aimed to form a new travel destination brand. The project is aimed at the co-operation founded on August 4, 2010 at La Réunion to join forces and market the region, which should be more efficient than the solely individual marketing of each island in the past.

The meeting was held during the ITB trade fair in Berlin and was attended by Seychelles Tourism Board chief executive Alain St Ange, Mauritius Tourism Promotion Authority director Dr Karl Mootoosamy, Ile de la Réunion Tourisme director Pascal Viroleau and Madagascar Tourist Office president Joel Randriamandranto.

As a result, a decision was made to launch the following activities to move the Vanilla Islands concept forward:
– to plan packages for the Vanilla Islands in collaboration with airlines flying between the islands – Air Mauritius, Air Seychelles, Air Madagascar, Air Austral, Air France and Corsairfly;
– to organise press trips to visit 2 or 3 islands in the group during April;
– to organise a Vanilla Islands roadshow in 3 or 4 German cities during May;
– to make a plan to train travel agents;
– to develop a website for the islands.

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