08.13.07
Seychelles is again best island destination in the region
The Seychelles has been titled as the best island destination all across Africa and the Middle East by a well-known travel Travel and Leisure.
Travel and Leisure’s annual World’s Best Awards were released in the August 2007 issue of the magazine.
For the 3rd consecutive year the Seychelles was named the top spot out of all islands in the Africa and Middle East region. It was followed by Zanzibar and Madagascar.
On July 23, Seychelles’ Honorary Consul General, Lise Church, received the award at the World’s Best ceremony in New York.
The rating was based on surveys of Travel and Leisure subscribers held earlier this year. During the surveys, respondents evaluated the destinations, companies and properties from their recent travel experiences.
According to the Seychelles Tourism Board’s chairman and CEO, Maurice Loustau-Lalanne, the award was testament to Seychelles’ attractiveness even when destinations like Zanzibar and Madagascar are becoming more and more popular.
According to him, new “Another World†brand positioning launched in March 2007 does capture the reasons why it is so. He said, “In addition to our world class beaches, our new campaign shows that we have even more to share with our visitors, whether it’s hiking through mist forests, sailing around the various islands or discovering unique flora and fauna found nowhere elseâ€.